Managing revenue is a key priority of every Grandeur Management hotel. Our hotel staffs strive to improve RevPar penetration consistently, year over year, driving continual growth in our market share. A primary goal of Revenue Management that aligns our culture with this discipline is creating an ongoing educational process whereby each hotelís staff can interact and demonstrate their strengths, as well as identify those areas that will promote development of new strategic initiatives. Our Vice President of Revenue Management and the Area Directors of Revenue work directly with our hotel revenue teams to cascade innovative ideas and knowledge throughout the organization in order to build revenues.
Our corporate culture supports the initiatives of our brand partners while keeping a balance with aggressive Internet strategies and a strong e-commerce presence. This side of our business experiences changes on a daily basis, and our hotel teams are in formation to maintain continuous visibility through all booking conduits while offering value and price parity across all channels.
Grandeur principles of Revenue Management encompass five key areas: strategic identification, pricing, forecasting, channel distribution, and ancillary revenues. We provide cutting-edge tools that support market research and data analysis which offer new perspectives on how effective our strategies are. Open communication is important to our success and, as a result, our teams have specific dialogue targeted toward rate and inventory options, mix-of-business changes, supply-and-demand factors, as well as any necessary operational adjustments to transform objectives into winning strategies.